In the business world, utilizing new ways that can help brands subtly or innovatively convey more information about themselves to their customers is considered an art. From Pop-up ads on the internet to various advertisement campaigns, they all follow the same general idea. The most recent and exciting addition is AR business card, which are rapidly expanding among professionals and businesses.
What is an AR business card?
Augmented reality (AR) business cards have merged as an innovative way to showcase your business and make a memorable impression. On the surface, an AR business card looks like a regular paper business card. But when a smartphone camera scans the card, it activates augmented reality on the viewer’s screen.
This experience that the customer’s view is not limited to static information and can be anything from tailored audio to an immersive video. The options it provides help the brands express their services much better than what normal business cards can provide.
Benefits of AR Business Cards
An AR business card offer many advantages over regular stationary cards
Interactive and Memorable
The immersive visuals and animations make your brand stand out and be more memorable. Clients are sure to hang onto your card rather than quickly tossing it.
Showcase Creativity
You can get creative and use animated 3D visuals and video content highlighting your brand personality.
Promote Products and Services
Use 3D models, videos, and imagery to showcase what you’re selling right on the AR experience.
Analytics and Data
Many AR business card platforms allow you to view views, interactions, and conversions analytics. This helps the brands to understand user behavior and develop around it over time.
Cost-Effective
AR business cards have become quite affordable compared to developing a custom app. They can be easily created using paper as a base and do not inflict additional costs for the brands except for the software they use.
How AR Business Cards Work
AR business cards function through smartphone cameras, AR software development kits (SDKs), AR browsers, visual recognition, and motion tracking.
It starts when the card recipient scans a designated image “trigger” on the card using their smartphone camera. This trigger can range from a QR code to the brand logo. This trigger image activates the AR experience, prompting an AR SDK like ARCore, ARKit, or WebAR to retrieve the associated digital assets like 3D models from the cloud.
Then, the specialized tools in the browser utilize this information to create an AR experience for the user to view and interact with the embedded data. As the person moves their phone around, the tracking capabilities allow the 3D visuals to adjust realistically as if present in the environment.
Create Your Own AR Business Card on the Go in 5 easy steps
Thanks to user-friendly AR creation platforms, you can create your AR business card without coding. You can follow these key steps:
1. Choose an no-code AR platform
One of the easiest and most popular ways is to choose a platform that best suits your needs and skills. Popular options include Zapcodes, Aral, PlugXR, and Poplar Studio. Each has different templates, capabilities, analytics, and pricing plans to consider.
2. Design card visuals & assets
You’ll want to design your business card containing imagery, logos, and contact info and choose the AR experience assets like 3D models, animations, or videos the user can view.
3. Set up AR experience triggers
You need to designate triggers like QR codes, images, or visual markers that will activate the AR when the mobile camera scans.
4. Create AR experience, add interactivity
To use your business card completely, it is crucial to add enough multimedia content. Things like a video presentation introducing yourself, animations, a few social media buttons, etc. All of these actions make your AR business card complete. Users can now interact with it, play the video or click on social media buttons to access your profile.
5. Publish & Share your AR business card
The last step in this process is critically reviewing your business card’s content and ensuring everything is right. Preview it before clicking on publish. On publishing, you can share links of your AR business card or share QR code.
Conclusion
AR business cards provide a lucrative opportunity for many businesses that need help to reach customers to get creative and spread their name. To make the entire process smoother and more successful, brands can ensure that they provide information related to the card usage to their customers through their website or the cards themselves. As AR technology advances, AR business cards present innovative branding and marketing opportunities for all professionals. So, leverage no-code platforms like PlugXR to create an AR Business card and make a powerful impression your customers won’t soon forget.
