SEO includes various ethical practices like black hat SEO and white SEO. These terms are often used by various online businesses in day-to-day activities. They are significant for improving the traffic of the business and growing sales as well. This blog explains the different practices of white hat SEO to apply in the business and methods of black hat SEO to avoid business development.
Meaning of white hat SEO and black hat SEO
White hat SEO is a type of ethical technique that works according to search engine algorithms. It works as per the rules described by the Google search engine. On the other hand, black hat SEO is a type of manipulative SEO strategy followed by certain businesses to gain financial returns.
While white hat SEO will build an online presence of a website, black hat SEO will affect the reputation of the online business in the long term.
Best practices of white Hat SEO to apply in the business
Some of the best white hat SEO practices to apply in the business are:
1. Posting high-quality content
One of the vital things to follow is to post high-quality content on the website. Google takes severe action against those websites that post poor quality or plagiarized content on their pages. High-quality content includes original materials with relevant keywords and genuine backlinks.
2. Optimization of a website
The second technique to follow is to optimize your website. You must improve the speed of the website. Apart from that, it is also necessary to add Meta titles, descriptions, and tags in the content. These page titles will appear on the search results and make it easy for the users to find your products and brand. These areas might sound little complicated and hence you can take guidance from a SEO Company in Mumbai who is well versed in this area. The experts can provide the right strategies for website optimization.
3. Use sitemap
Sitemap helps the search engines to find the pages of any website. It is easily accessible to the public and can be found on online sources.
Black hat SEO techniques to avoid for business websites
Although the application of black hat SEO techniques brings fast results, it is still not reliable to use black hat SEO techniques. Some unethical practices of black hat SEO to avoid are:
- Buying links or traffic
Many websites buy traffic or connections to get popular on various search engines. These connections generally come from low-quality resources or bots and affect the ranking of your business website.
- Avoid hiding links on websites
Acquiring backlinks from other websites is a good practice but they should not be hidden from users. You must show all the backlinks on your website and place white anchor text with a white backdrop.
Conclusion
These are some of the most important tips to keep in mind while applying white hat SEO and black hat SEO techniques for your website. It is recommended using genuine and ethical SEO practices for your website and avoiding unethical ways.
White hat SEO practices will bring more traffic on your website and build online presence on the search engines. They make your brand more authentic among the users.
