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Home»TIPS AND TRICK»How to create an eBook to promote your company in 2023?
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How to create an eBook to promote your company in 2023?

Aman LalaniBy Aman LalaniOctober 2, 2023Updated:October 10, 2023No Comments9 Mins Read
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How to create an eBook to promote your company in 2023?
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How to create an eBook?

Let’s be honest, technology is gaining more and more space in our lives and, although we are big fans of the smell of paper of physical books and all the experience they contain, we cannot help but affirm that eBooks are a great format. Not only for those who are at the beginning of their literary career and do not want to invest a lot in printing books, but also for those who want to promote their business. That’s right, the famous eBooks are not just for 21st century Shakespeare aspirants. In fact, they can be very useful for your company or project and work as an excellent marketing strategy. Or as a new source of income. Do you want to know more? We will teach you everything about how to create your eBook for free, online, from home, and with a professional finish. Let’s start by the beginning.

What is an eBook?

An eBook, or electronic book, is a book distributed digitally and presented in a format that allows it to be read on electronic devices such as mobile phones, computers and tablets or readers, readers created specifically for this, such as Kobo or Kindle. In addition to being cheaper, it allows you to read anywhere, as long as you have Internet access and a medium on which to read it. The speed of the process and the capacity to store thousands of books make this format very attractive.

How to create a structure for your eBook?

The most important thing when creating your e-book is that there are chapters. Chapters are the simplest and most intuitive way to navigate an electronic book, through the Index or table of Contents. Keep in mind that in a digital book you cannot flip through the pages as easily as in a paper non-fiction writer, so this organization by chapters is essential so that the reader can locate themselves and go to the parts that interest them most, as well how to go back Additionally, some retailers do not accept the publication of eBooks without chapters.

Outlining the format of your eBook is extremely important and will not only guide you when writing it, but will also give you an idea of ​​how long it will take you to publish your work.

If your book is nonfiction, we suggest you brainstorm possible questions you want to answer. Then, try to understand how they connect so you can arrange them logically and coherently. Although you can create your own structure, the most common is based on an introduction that presents the topic of the eBook, chapters and subchapters with key information, and a conclusion that summarizes all that content.

Don’t forget to add other pages that, although they are less important, also help the structure of your eBook look more careful. We are talking about courtesy pages. You can start with a title page, a dedication, a phrase that inspired your novel, and the legal page. Remember to create them as independent pages with their headers so that, when transformed into a digital file, they remain as chapters and not as a continuous text.

How to write an eBook?

To write your e-book, we advise you to find and define your buyer persona, that is, to characterize the type of person to whom your book is directed. You should try to satisfy this person’s need for knowledge and answer any questions they may have. This will help you be clearer about what to write in your eBook and the way you want to approach the topic to reach your client. Make sure you research your audience and your market so you can define that persona as credibly as possible.

To choose the topic of your eBook, in addition to understanding yourself and your needs, you should think about the knowledge you have on topics related to your business. An eBook must delve into a topic and therefore requires a lot of information and research. Try to offer differentiated and quality content to your readers. They want to be fully informed about the topic of your eBook and you don’t want to disappoint them. Doing a relevant keyword search on Google can give you some ideas for choosing your topic, as keywords reflect what people are searching for at the moment.

How to make an eBook cover?

First, it is very important that you choose a catchy title and please take your time on this step, we all know that we often open a book or click on something just because the title or cover attracts us. Once you have the title of your eBook, it is time to create the cover of your eBook.

We have already mentioned the importance of covers many times on this blog, but we cannot help but do so again. Having an eye-catching cover can be precisely what decides the success or failure of your eBook. To create your eBook cover you can hire a professional or you can do it yourself. On our platform we offer you the exact measurements so you can create the perfect cover for your eBook, as well as a personalized cover editor. This cover editor will create your cover with exact measurements, so you only have to worry about aesthetics.

If you are still not satisfied with your cover, write to us so we can recommend professional designers who can help you.

In the cover step you can upload your cover. The platform will automatically include it in your book, so it is very important that you do not include your cover in the file with the eBook manuscript, it could cause problems.

How to promote your eBook?

Your book can be very good and very useful, but if you do not create a certain need and curiosity in people to read it, it will be very difficult to gain an audience.

We suggest, for example, a pre-sale page with a free chapter, or a pdf with a summary of your book. Basically, a sample of what your future readers can find in the eBook and how they can benefit from it.

If these people sign up to download your eBook through a form, that can give you a large database. You can use this information to get to know your audience better and try to hook them on your work through newsletters with news or information about your literary news or your company.

For many marketing strategies, people often give away an eBook completely free. It is not always necessary to charge for your eBook, and below we will give you some reasons so that you understand how creating an eBook can help you in your business and how you can, even with a free eBook, continue generating profits through its advantages (although, if you can also earn money through direct purchases, it’s the best of both worlds, right?

How creating an eBook can help your company

By producing and promoting an eBook you are not only getting another way to promote your work and gather information about your audience. You are also demonstrating that you have a deep knowledge of the issues associated with the work you do and that, therefore, you can easily solve and understand your clients’ problems.

Especially in new businesses, there is a need to give a point of view when you don’t have many followers yet. When you offer quality content to your audience, it increases your credibility as a brand and positions you as an expert in the industry. A solid reputation, as we all know, is quite important, both for your customers and for the brands you might be associated with Ghostwriters For Hire. The prestige of a brand before its audience is very important. With your eBook you will capture the attention of readers and thus increase the possibility of converting them into loyal customers if they enjoy your content.

Offering your free eBook allows people to become familiar with your brand and your content and, as we mentioned above, visit your profile and be willing to exchange their data for content.

Can I create a free eBook online?

The answer is clear: Yes! We couldn’t help but promote our platform a little in this article (of course there are others available on the market). Writers of USA allows you to create and sell your eBooks through its platform. If you don’t sell books, you don’t make money, but if you do, you just have to wait to receive your profits. We have many tutorials and templates that can help you throughout the process of creating your e-book, but in short, you just have to upload your Word file and we will convert it to a pub file. We also offer widgets so you can sell your book on your website, an author store, and promotional materials. What is the most important thing for your word document to become a pub?

  • Your manuscript must have chapters
  • These chapters must be indicated with styles (title 2 or h2)

Advantages of creating an eBook

In short, by creating an eBook, you are generating authority for your company and turning it into a point of reference in the market. At the end of the day, the reader is the most important thing, so as long as you keep in mind that you want to offer them the best reading experience through easy and informative content, an eye-catching design and a dynamic layout, we believe that your eBook will do it! has everything to achieve success! On our platform you can find more help for creating your eBook! If you have any questions, leave them in the comments or send us an email, we will be happy to help you, good writing!

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Aman Lalani
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Hi, I'm Aman. With my YouTube videos and blog posts, I'm able to share many of the best tips & tricks for mobile devices. This service keeps sending out new content every week, so you can stay on top of it.

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