Digital Marketing has been and will be the key part of successful business strategies. Whether it be driving traffic, attract clients or building brand awareness, digital marketing does it all. Understanding different types of digital marketing is important for any business who is aiming to be successful online.
If you’re keen to learn more about types of digital marketing, this guide is for you. And if you want to dive deep into various aspects of digital marketing then you should join a Digital Marketing Institutes that provides detailed courses which will help you make a career. However, below are various types of digital marketing with their benefits and objectives. So let’s take a dive right in to the world of digital marketing.
1. Content Marketing
2. SEO (Search Engine Optimization)
3. SMM (Social Media Marketing)
4. Pay Per Click Advertising
5. Email Marketing
7. Affiliate Marketing
8. Influencer Marketing
9. Mobile Marketing
10.Augmented Reality and Virtual Reality Marketing
Types of Digital Marketing – Explained
1. Content Marketing
Content marketing is the type of digital marketing which focuses on generating leads and sales by creating and sharing different types of content like videos, social media posts, blogs, infographics, podcasts etc. The content should be easy to find on search engines and engaging for users to attract new customers naturally.
Think about your target audience to make your content marketing effective. Building positive image is a by product of generation of leads and sales which is very beneficial for the businesses. Every digital marketing channel relies heavily on having specific business content.
2. SEO (Search Engine Optimisation)
SEO or Search Engine Optimisation ensures that your website or webpages show up at top when when people search on search engines like Google or Bing. Around 80% of shoppers research online before buying anything. Using keywords, optimising webpages etc are some of the things that comprises SEO. It is one of the oldest and effective ways of digital marketing, used by almost every business worldwide.
3. Social Media Marketing
Social Media is an important part of digital marketing plans and strategies of every business. By creating engaging content, brands promote themselves through several media channels to boost traffic to their website, social media pages which helps in generation of leads and also increase brand awareness.
Some channels used for social media marketing are:
- X (Twitter)
- Youtube
4. Pay Per Click (PPC) Advertising
Paid Advertisisng or PPC is an effective way to drive traffic to your website by paying the publisher, each time your created advertisement is clicked. Google Ads is like the most common type of PPC almost every business uses who generates leads through PPC. The key difference between SEO and Paid Advertisement is that SEO is free but PPC is the paid method of marketing. SEO provides long term results and takes long time to be effective whereas PPC is effective instantly.
5. Email Marketing
Sending emails to the client base for promotion of your business is what’s called email marketing. Newsletter publication and distribution is one of the most effective ways to implement email marketing. People can sign up to your newsletter where you can regularly update them about your products and services.
The email subscribers earned by your content shows effective email marketing strategies. Users who subscribe on their own are likely to engage with the brand so make syre to target them properly.
6. Video Marketing
Video Marketing is basically used to promote a brand, product or services through video content. Video Marketing is broadly used all over the world and is one of the very best ways to capture customers and build trust. Instagram, Facebook, Youtube etc are some of the few video platforms famously used for production and distribution of video content. In short, it is one of the most effective ways to appeal and engage target audience.
7. Affiliate Marketing
Affiliate Marketing is basically a type of digital marketing where one business partnerships with another to promote the brand, website or products. Every time a sale is made or a lead is generated through thai partnership, the partner publishing or promoting other business receives a commission based on the transaction.
Affiliate Marketing is the type of digital marketing which helps to expand the business’s reach and make your marketing efforts seem more organic.
8. Influencer Marketing
Influencer marketing has became a trend recently where businesses hire famous social media influencers with their massive reach to promote their products or services through their effective digital marketing channels. This is helpful because you don’t need to worry about building trust for the business because the influencer promoting your product or services has an audience which trust them. If done right, influencer marketing can bring in great amount of revenue and is one of the most effective ways of digital marketing today.
9. Mobile Marketing
Mobile phones are among the top most used gadgets in the whole world. Every person you know has a smartphone and shops online. Mobile Marketing is targeting mobile users through websites, apps and even through push notifications. This will help you to engage with the targeted audience. You can use SMS’s to notify people about latest offers, coupons and updates. People who do not have the facility of a smartphone can also be targeted through SMS marketing.
10. Virtual Reality and Augmented Reality Marketing
Augmented Reality (AR) and Virtual Reality (VR) is a new upcoming field of digital marketing. AR and VR form of digital marketing uses these hot fields of technology to attract and engage new customers. At the moment, Augmented and Virtual Reality is expensive so only the businesses who have a big budget and something extraordinary to offer should go for it. IKEA for example uses AR marketing to allow it’s customers to see how their furniture would look in their homes.
Conclusion
It’s important to pick the right digital marketing career in iadia approach to boost your customer base and increase sales for your business. Your decisions should be based on a number of factors such as your budget, target audience, objectives, your competition etc., and so much more. By carefully covering these aspects, you can create effective digital marketing plans and strategies which can genuindigital marketing careerely help your business. Enrolling into a digital marketing course, like on from Quibus Trainings, will help you in better understanding of the concepts and impact of digital marketing.
