TikTok is an app that barely needs any introduction. It is a short video platform content and hosts thousands of content creators on the platform. Every day tons of content is put out on the popular platform and millions of users worldwide consume content for hours together.
But what drives these content creators? One of the basic things is reaching the audience. And that too, is not a small one. A massive one.
But how are they reaching the mass users on the social media platform? The answer? Hashtags. Similar to mitochondria being the powerhouse of the cell, hashtags are the powerhouse of content-dominating platforms such as TikTok.
TikTok is a place where there is a lot of content. Navigating through this can be a herculean task. And being found beneath this mountain of content is difficult. However, hashtags can be your saviour. They can guide your growth and bring a massive audience and digital stardom to you.
Hashtags are more or less strategic signposts that direct your audience to specific content by enhancing the content’s visibility within TikTok’s algorithm. Hashtags play a crucial role in elevating your video’s discoverability which is very important when it comes to views. Increased discoverability ensures that it resonates with the intended audience. This increases your chance of gaining a prominent place in TikTok’s following feeds extensive library of short videos.
The influence of hashtags isn’t limited to increasing your follower count. They can also help you build a strong community related to your niche, developing loyalty and interaction.
Consistency is the key! By being consistent and sticking to relevant tags according to your content, you can establish yourself as a known content creator and a trusted source of entertainment and information.
Your audience starts to recognise you and also have fun. This way you can build a bigger community. And then you can bank on this community to help you gain consistent views, and even land a couple of potential brand collaborations – taking your TikTok journey up a notch.
Hashtag Expertise – How is it attainable?
Hashtags provide you with a great amount of power and can help you strengthen your presence on the virtual platform. However, not having sufficient knowledge regarding the usage makes the power an utter waste. Therefore, randomly using hashtags that trending might get you a whiff of stardom but it will soon disappear as your content has not yet made a place in the TikTok algorithm. To become a hashtag expert put in effort to identify and embrace your niche. This is of vital significance because finding the right balance between visibility and relevance is the key to finding your spot in the TikTok algorithm
A creator must be aware of how the platform they are creating on functions and what is currently going on in the type of content being made. This tells what is being pushed by the algorithm and therefore determines what the current trends are. Banking on trends helps you increase visibility. So, staying informed about the current trends and challenges that are like the lifeblood of these social media applications is vital.
However, hold your horses, and keep in mind that hashtags are not static. They come and go with trends. So, don’t chase the hashtags associated with the bandwagon and forget your long-term growth. Save a little of your focus for long-term growth and use hashtags that have long-term potential.
Quality over quantity should be your motto when it comes to using hashtags TikTok. The platform allows you to add up to 30 hashtags. But, spamming your audience with text doesn’t seem the right thing to do so. It is not visually appealing and it might be distracting to the viewer. This may lead to the user not paying attention to what you want to convey, or they might just skip ahead.
Last and final tip – hashtags are not limited to video captions. Go ahead and use hashtags in your bio to let anyone visiting your profile what your niche or interest is.
Hashtag Success Examples:
The benefits that hashtags bring can be quite action-provoking. By looking at the achievements of popular TikTok creators, we can see how important hashtags are in increasing their audience size. For instance, the case of Charlie D’Amelio, also known as the queen of TikTok. Her success formula for TikTok stardom included participating in trendy dance challenges and creating comedy skits. Along with the trends and challenges, she also employed the use of audience-gathering hashtags. This helped her gain overnight fame. Similarly, Jonathan Davis, a father who documented his journey of raising his daughter with special needs, was able to build a supportive community by using hashtags.
By now it must have become clear that hashtags are the key to your TikTok limelight. They are not just symbols or labels but tools that can be used in your favour if used wisely. Understanding and implementing hashtags with a strategy allows you to tap into the algorithm and make a place for yourself on the platform. Don’t be scared of experimenting with hashtags and try to use different varieties of hashtags and find out what works best for you. And soon, a distant dream of becoming a star will become a reality.
